Interactive Business Communities: Accelerating Corporate Innovation through Boundary Networks
May 2016 · CRC Press
Ebook
232
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough. In Interactive Business Communities, Mitsuru Kodama shows how a new business approach can enable managers to access, share and integrate diverse knowledge both inside and outside the corporation using Boundary Networks to operate across more formal organizational and knowledge boundaries at all levels. Drawing on his studies of large corporations in America and the Far East, Mitsuru, shows how different companies have already started to take this path. He explains the kind of networks and strategic partnerships that have emerged and gives practical guidelines on how to begin forming in-house business communities and extending this to interactive business communities with customers and other organizations. This book is a valuable resource for business educators and researchers, and senior executives responsible for strategy, particularly in high-tech industries, will find insights and ideas to tackle 21st century market and business discontinuities.
About the author
Mitsuru Kodama is Professor of Innovation and Technology Management in the College of Commerce and Graduate School of Business Administration at Nihon University, Japan. Prior to joining the University he worked in marketing and as a planning engineer at KDD, NTT and NTT DoCoMo in Japan. He holds a BSc., an MSc. and a Ph.D. in electrical engineering from Waseda University, Japan. Professor Kodama has written seven books and over eighty refereed papers on business and management topics. He has received R&D 100 Awards in US and three Emerald Highly Commended Awards for his contributions to journals in the USA and Europe and he sits on several editorial boards.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
