Critically and commercially unsuccessful on its original release, the coming-of-age, surf drama Big Wednesday (1978), has undergone a significant reappraisal. It is now considered not only an important contribution to youth cinema, but also the most important film that John Milius ever made. Over six chapters, the book considers questions of authorship, commerce, genre, stardom, and myth, and explores how these ideas intersect with the film’s status as a significant youth movie and collectively how these ideas have contributed to its recent critical rehabilitation. In doing so, the book also provides a much-needed reassessment of an important and overlooked entry in the New Hollywood canon.
Exploring Big Wednesday’s subsequent resonance and relevance, this unique study will appeal to students and scholars in film studies, popular culture studies, youth studies, sociology, and media studies.
Mark McKenna is an Associate Professor in Film and Media Industries at Staffordshire University. His research interests are broadly focused on marketing and branding practices, media labour processes, and media policy and regulation strategy, and his work has explored these ideas in a range of contexts and from a number of different perspectives. He is the author of Nasty Business: The Marketing and Distribution of the Video Nasties and Snuff, and the co-editor of Horror Franchise Cinema (Routledge, 2021).