Managing Technological Innovation: Competitive Advantage from Change, Edition 3
feb 2011. · John Wiley & Sons
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O ovoj e-knjizi
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.
O autoru
FREDERICK BETZ, PhD, is an Adjunct Professor in the Department of Engineering and Technology Management at Portland State University. He is also a Visiting Professor at the Nile University in Cairo, Egypt.
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