The Difference that Makes the Difference: NLP and the Science of Positive Change
About this ebook
Neurolinguistic Programming is a process for understanding what makes people tick. When we understand how people think, feel, and act in key situations, we have the raw material with which to make change happen, often quickly and profoundly.
In the 1970s, linguists studied the language patterns and nonverbal cues of great psychotherapists, as well as social influence within communities, in order to pinpoint what enables human beings to change. Their findings formed the basis of NLP, which has since been used to teach therapists and life coaches how to master one-on-one interactions.
When a lawyer named Greg Prosmushkin discovered NLP, he realized that what he learned – how to communicate with confidence, model excellence, and influence your own and others’ thoughts, feelings, and behaviors—were incredibly valuable outside a therapy context. He used what he learned to make huge breakthroughs in his trials and to step into his own as an entrepreneur. When he met Josh Davis, a PhD who studied psychology and neuroscience and NLP expert, they realized that they needed to make NLP easily available for everyone. To do so, they show how the tools of NLP can be used by everyone in their daily work and personal lives, and connect these tools to the science of change that supports them.
The Difference that Makes the Difference is a result of their breakthrough, and in this book, readers learn how to:
-Communicate with confidence
-Model excellence to learn and master new skills
-Influence their own and others’ thoughts, feelings, and behaviors in positive ways
-...and much more
It’s time to move past simply waiting and wishing for your life to be different—dive into the tools of NLP and the science behind change that supports those tools, to make a real impact in your life, right now.
About the author
JOSH DAVIS, PHD is the internationally bestselling author of Two Awesome Hours and a certified Trainer and Master Practitioner at the NLP Center of New York, where he has been teaching NLP for over a decade. He earned his PhD from Columbia University, studying psychology and neuroscience. He is also the founder and director of the Science-Based Leadership Institute. Previously, he was a professor at Barnard College of Columbia University, and has held senior positions at the NeuroLeadership and Mentora leadership development institutes. In his coaching and trainings, he specializes in applying NLP and lessons from science to such topics as productivity, public speaking, and behavior change.
His writing has appeared in Harvard Business Review, Fast Company, Psychology Today, Inc., strategy + business, Business Insider, Huffington Post, Training + Development, and People & Strategy, among others in the business world, and his academic research has often been cited. His work has been reported on by major news sources globally, including The Wall Street Journal, the Financial Times, and The Times of London, CNN, CBS, MSNBC, USAToday, The Telegraph, Bloomberg, and others. He is also frequently a guest on podcasts and radio, and has been referenced in Scientific American and The New York Times.
GREG PROSMUSHKIN was born in 1968 in Moscow, Russia. At the age of 11, he immigrated to the United States with his parents, settling in Philadelphia. He pursued higher education at Drexel University and earned his law degree from Temple University School of Law. After a decade of practicing law, Greg expanded his expertise by becoming certified in Neuro-Linguistic Programming (NLP). Utilizing NLP not only enhanced his personal and professional success but also made him a more effective trial lawyer, enabling him to recover millions of dollars on behalf of his clients.
Greg's entrepreneurial journey saw him co-founding multiple ventures across various industries, including adult daycares, veterinary hospitals, and a private tequila brand. He successfully exited several of these businesses, including an eight-figure exit for him and his partners in one of those ventures. Now, Greg seeks to help others achieve similar success through the book he co-authored with Dr. Josh Davis, "The Difference that Makes the Difference: NLP and the Science of Positive Change," which distills their combined insights into actionable strategies for personal and professional growth.
