Dr. Ritanjali Majhi is an Associate Professor at the School of Management, National Institute of Technology Karnataka, Surathkal, India. She is an expert on green marketing, big data analysis, consumer decision-making, time series prediction, AI applications in management (marketing effectiveness) and marketing analytics. She has more than 15 years of research experience, including in projects funded by the Indian government. She has published about 100 research papers in various peer-reviewed international journals and at conferences.