Marketing Excellence 2: Award-winning companies reveal the secrets of their success
Jul 2011 · eBook Partnership
Ebook
250
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
Marketing Excellence 2 features 34 award-winning case studies from some of the world's leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald's, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more. Representing the best of the best, each case study details different marketing techniques in action, but all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution. To help draw out the lessons from the 34 studies, each of the 11 chapters of the book is introduced by a leading marketing practitioner, whose comments not only highlight key points of learning for each of the studies, but also show that they have found reading these cases an extremely rewarding exercise. We are sure that you will too.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
