High-Tech Entrepreneurship: Managing Innovation, Variety and Uncertainty
اس ای بک کے بارے میں
Specifically focusing on the mix of theory and practice needed to accurately inform students, the key topics covered include:
- uncertainty and innovation
- entrepreneurial finance
- marketing technological innovations
- high-tech incubation management.
Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly ‘real-world’ focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, making it a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.
درجہ بندی اور جائزے
مصنف کے بارے میں
Michel Bernasconi is Professor in Business Strategy & Entrepreneurship and Director of the High-tech Entrepreneurship Center at the CERAM Sophia Antipolis, Frrance.
Simon Harris is Reader in International Strategic Management at the University of Strathclyde in Scotland, UK.
Mette Moensted is Professor in Knowledge Management in the Department of Management, Politics & Philosophy at Copenhagen Business School, Denmark.
