Myths about doing business in China: Edition 2
Sep 2007 · Springer
Ebook
164
Pages
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About this ebook
China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.
About the author
HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas.
CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
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