Handbuch Werberhetorik
Nina Janich · Steffen Pappert · Kersten Sven Roth
mar, 2023 · Handbücher Rhetorik 12-kitob · Walter de Gruyter GmbH & Co KG
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665
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This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).
Muallif haqida
Nina Janich, TU Darmstadt; Steffen Pappert, Universität Duisburg-Essen; Kersten Sven Roth, Universität Zürich
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