Global Strategic Management - Outsourcing in Domestic Electronics Industry: Gaming - Microsoft XBox 360

Mo Elnadi

2010년 12월 · GRIN Verlag

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Examination Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 78/100, The University of Surrey (Business School), course: MBA - Global Strategic Management - Microsoft global outsourcing strategy, language: English, abstract: In today’s global market, competition has become a race to acquire skills and competencies as well as a battle for market position especially in the domestic electronics industry where companies increasingly compete on responsiveness and flexibility, placing a premium on first-mover advantages.(Bryce et al., 1998) According to Slack, strategic decisions and tactics aimed at maintaining profitability and growth are derived from a firm’s capabilities, resources and processes. (Slack et al., 2009b). Improving those performance drivers leads to competitive advantages that are significant in winning and maintaining customers, while gaining more business to the firm. (Slack et al., 2009a). Porter believes that a firm can outperform its rivals if it can establish a difference that it can preserve. This could be through delivering greater value to its customers or creating value at a lower cost, or both. Such differentiation arises from the choice of strategic objectives and how activities are performed better than rivals across the value chain. (Porter, 1996a) Each company decides on which performance building blocks (Figure 1) they wish to excel at to deliver a unique mix of value, and how to configure their value chain for best fit (Neely, 2008). This is done either through focusing on core competencies inside the firm itself, or leveraging external capabilities through outsourcing and partnerships. The goal of this paper is to discuss the main strategic reasons behind outsourcing, its importance to the domestic electronics industry and whether it can provide a sustainable competitive advantage to that sector. Furthermore, this paper will highlight the rationale behind outsourcing decisions verses insourcing, and its relationship to a company’s strategic capabilities. To illustrate the arguments, the paper utilizes management tools including Porter, Value chain, SWOT, RV, VRIO, McKinsey Portfolio Matrix, Ansoff, and other Capability Assessment Maps; for an in-depth analysis of Microsoft’s hardware outsourcing manufacturing strategy for the XBox 360 gaming consoles, global value chain, capabilities and resources management and tactics. This is looked at in context of how to achieve competitive advantage in the global gaming market focusing on the Xbox gaming consoles.

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Commercially driven customer-obsessed digital marketing strategy leader with solid hands-on experience in digital marketing, video content, paid social, PPC and ecommerce activation. Works closely with brands to drive online revenue growth and conversion through innovative strategies. Crafts user experiences that ensure a seamless journey from discovery to conversion while raising consumer engagement across all channels. Solid understanding of direct response, media planning, customer insights and analytics. Leads media planning and creative execution for online campaign activation while monitoring key metrics. Deep knowledge of digital content, multichannel campaigns including paid social media, display, video virals, organic, native and SEO. Experienced in stakeholder management in complex matrix environments with deep passion for the latest digital trends. Takes ownership and moves quickly to deliver measurable results, while owning campaigns performance and driving P/L in an ecommerce environment. Known for simplifying the complex with strong ability to come up with innovative and boundary pushing creative concepts and solutions. Worked on both client-side and agency-side managing profitability while influencing different cultures up to C-suite level through a light touch collaborative approach and working closely with business and technical teams as well as experience managing relationships with media and creative agencies. Adopts an insight-driven performance marketing approach focusing on persona targeting, journey mapping with proven high conversion rates. MBA focusing on social media monetization strategies for multinational brands, Mo is also a speaker in conferences and is passionate for photography, videography and latest technology trends. Retail, Telecom, FMCG, Luxury Goods, Automotive, Tech, Energy and Apps.