Getting What Matters

· Anis Bennani
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“ Getting What Matters is an important book filled with practical information and insights. If negotiation is the game of life, then this little gem can help you become a better player.”

-- Herb Cohen, The world’s best negotiator, Former advisor to Presidents Carter and Reagan, Bestselling Author of You Can Negotiate Anything


“Negotiation isn't a business skill, it's a life skill. Getting What Matters is a small book with a big impact.” 

-- Michael Bungay Stanier, Bestselling Author of The Coaching Habit


Unsure how to negotiate everything in life to meet your goals? Discover the actions within yourself that will unlock confidence and reclaim control.


Do you have trouble bargaining with your kids at home? Are you preparing to mediate favorable outcomes at work? Caught up in situations that have you floundering? Head of infrastructure acquisition at a big tech company, Anis Bennani has over a decade of experience in deal-making sitting at both sides of the table, buying and selling. Now he’s here to share how people around the globe can clearly identify personal and professional objectives and be more effective at influencing to get their needs met.


Getting What Matters is an entertaining, informative book that sparks self-awareness and offers advice on achieving any objective. Highlighting twenty-four negotiation stories revealing typical scenarios, Bennani debriefs common and avoidable mistakes, suggests positive action steps, and outlines real-world ways to get what you are really after. And when you practice these priceless skills in everyday encounters, you’ll soon find yourself celebrating breakthroughs in personal achievements.


In Getting What Matters, you’ll discover:

- How to uncover what is truly important to you, so that you can perfect the art of asking for, and receiving what you really want

- Ways to build connections with the other side, gain perspective, and get more skilled at influencing end results in your favor

- Communicate more effectively with your children and develop them into great listeners while giving them more confidence and empathy

- Strategies for slowing down time to help you be less reactive and instead use calm reasoning

- Role-playing, looking at things from different angles, staying in the present moment, and much, much more!


Getting What Matters is a must-have guidebook for negotiating through all interactions in your life successfully. If you like passionate experts, relatable information, and engaging discussions, then you’ll love this actionable resource.


Buy Getting What Matters to better negotiate your needs today!

저자 정보

Anis Bennani is an experienced leader in technology deal-making, currently serving as Head of Infrastructure Acquisition. With over 15 years of experience in both sales and procurement, Anis brings a comprehensive perspective to negotiations. He has successfully taught and coached global teams, guiding them through high-stakes, multimillion-dollar deals. Anis is passionate about empowering others through coaching, helping them achieve what truly matters.

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