Market Analysis: Mastering Market Analysis, Strategies for Success in a Dynamic World
About this ebook
A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Market analysis
Chapter 2: Marketing
Chapter 3: Marketing research
Chapter 4: Marketing plan
Chapter 5: Market segmentation
Chapter 6: Market research
Chapter 7: Marketing management
Chapter 8: Competitor analysis
Chapter 9: Marketing strategy
Chapter 10: Situation analysis
Chapter 11: Segmenting-targeting-positioning
Chapter 12: Context analysis
Chapter 13: Target audience
Chapter 14: Industrial market segmentation
Chapter 15: Dominance (economics)
Chapter 16: Market environment
Chapter 17: Target market
Chapter 18: Go to market
Chapter 19: Firmographics
Chapter 20: Global environmental analysis
Chapter 21: Product strategy
(II) Answering the public top questions about market analysis.
(III) Real world examples for the usage of market analysis in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Analysis.
