“Illusion And Deception: My Story”: “The Truth Behind the Masks”
About this ebook
Love, in all its forms, is the engine that drives us to live, to seek happiness. However, we often look for it in the wrong places, in the wrong people or we think we can "buy" it with money, gifts and empty promises. The illusion that money can buy love is a distorted and dangerous vision. Love is not a commodity, it cannot be bought or sold.
In this book, I invite you to reflect on this reality and question the beliefs that have been imposed on us. I want to tell you a story that, while personal, is also universal. It is the story of someone who looked for love in the wrong place, convinced that giving what you had was enough to receive something in return. But, in the end, you realize that true love cannot be acquired with money or material goods.
Love is an encounter, a connection, a harmony that arises spontaneously. It is not about having the "right" physical appearance, the "right" social status or possessing something that others do not have. Love is not earned with material goods. On the contrary, true love grows in simplicity, mutual respect, listening and understanding. It is a love that does not need to be "purchased" because it feeds on sincerity, spontaneous gestures and acts of care and attention.
This book is not only a reflection on romantic love, but also on love in a broader sense: love for us, for family, for friends, for community. Often, we must learn to take care of ourselves before we can truly give love to others. When we do not love and respect ourselves, we risk looking for love in others without being able to find it, because we must first learn to give love to ourselves.
The central theme of this book is an invitation to reflect on the true meaning of love. It is not a conquest; it is not a commodity that can be bought. Love is a choice, a commitment that comes from within and grows day after day, fueled by respect and trust. In a world that too often makes us believe that we must "buy" love with money or power, it is important to rediscover the beauty of a simple, authentic, and unpretentious love.
Many of us have experienced the pain of looking for love in the wrong places, of dealing with difficult relationships, or of feeling alone despite being surrounded by people. But the truth is, when we are truly ready to love, when we have learned to recognize the value of what is enormously important, love never comes as a surprise. It comes as a gift that finds us ready, that is built in small gestures, in sincere smiles, in words that come from the heart.
This book is a reflection on the beauty of a love that cannot be bought, but is conquered with authenticity, with the courage to be vulnerable, with the strength to face life's challenges and with the will to build lasting relationships, based on deep and meaningful values.
Love is not a luxury; it is not something we can obtain only by possessing something. Love is the force that moves the world, which makes us complete, that unites us to each other. And, in the end, it is the only thing we can give without expecting anything in return. It is a gift that, when it arrives, fills our lives with light and hope.
Love cannot be bought, and when we understand this, our life becomes a more authentic, truer, more meaningful journey. A journey worth taking.
About the author
Ferdinando is a charismatic leader and a prominent figure on the international stage, with an extraordinary career that spans business, innovation, and culture. He began his professional journey in 1985 as a sales assistant at Gillette Italia, quickly standing out for his strategic vision and managerial skills. By 2003, he had reached the role of top manager, later becoming CEO and managing director of major international companies.
His career is marked by global successes, from Europe to the Balkans, where from 2007 to 2010, he worked for an English financial company, developing corporations in the fields of temporary staffing, construction, and cybersecurity. He then led Burger King's business in Venezuela in 2010 before dedicating himself to business consulting in Europe until 2017.
Since 2018, Ferdinando has led five Italian companies in the electronics sector, contributing to technological progress and strengthening Italy's role in the international industry. His ability to integrate innovation, local knowledge, and global dynamics has made him a point of reference for the competitiveness of the sector.
But Ferdinando is much more than a businessperson. For years, he has been involved in humanitarian projects in South America and Africa, using his success to promote social change and support struggling communities. This constructive collaboration between ambition and social responsibility defines him as an authentic leader, able to face global challenges with a unique perspective.
In 2021, his passion for writing led him to share experiences and reflections through short stories. With a direct and engaging style, Ferdinando has published fifty-two works translated into twenty-two languages, including print editions, eBooks, and audiobooks. His books, available on major global platforms, have reached a vast audience, covering three-quarters of the global population.
