Essentials of Entrepreneurship Second Edition: Changing the World, One Idea at a Time

¡
¡ Edward Elgar Publishing
āĻ‡-āĻŦā§āĻ•
384
āĻĒā§ƒāĻˇā§āĻ āĻž
āĻ‰āĻĒāĻ¯ā§āĻ•ā§āĻ¤
āĻ°ā§‡āĻŸāĻŋāĻ‚ āĻ“ āĻ°āĻŋāĻ­āĻŋāĻ‰ āĻ¯āĻžāĻšāĻžāĻ‡ āĻ•āĻ°āĻž āĻšā§ŸāĻ¨āĻŋ  āĻ†āĻ°āĻ“ āĻœāĻžāĻ¨ā§āĻ¨

āĻāĻ‡ āĻ‡-āĻŦā§āĻ•ā§‡āĻ° āĻŦāĻŋāĻˇā§Ÿā§‡

Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text examines all phases of the entrepreneurial process: ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, obtaining needed financial and human resources, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs’ effective performance of these tasks, and so–ultimately–in their success.  

āĻ‡-āĻŦā§āĻ•ā§‡ āĻ°ā§‡āĻŸāĻŋāĻ‚ āĻĻāĻŋāĻ¨

āĻ†āĻĒāĻ¨āĻžāĻ° āĻŽāĻ¤āĻžāĻŽāĻ¤ āĻœāĻžāĻ¨āĻžāĻ¨āĨ¤

āĻĒāĻ āĻ¨ āĻ¤āĻĨā§āĻ¯

āĻ¸ā§āĻŽāĻžāĻ°ā§āĻŸāĻĢā§‹āĻ¨ āĻāĻŦāĻ‚ āĻŸā§āĻ¯āĻžāĻŦāĻ˛ā§‡āĻŸ
Android āĻāĻŦāĻ‚ iPad/iPhone āĻāĻ° āĻœāĻ¨ā§āĻ¯ Google Play āĻŦāĻ‡ āĻ…ā§āĻ¯āĻžāĻĒ āĻ‡āĻ¨āĻ¸ā§āĻŸāĻ˛ āĻ•āĻ°ā§āĻ¨āĨ¤ āĻāĻŸāĻŋ āĻ†āĻĒāĻ¨āĻžāĻ° āĻ…ā§āĻ¯āĻžāĻ•āĻžāĻ‰āĻ¨ā§āĻŸā§‡āĻ° āĻ¸āĻžāĻĨā§‡ āĻ…āĻŸā§‹āĻŽā§‡āĻŸāĻŋāĻ• āĻ¸āĻŋāĻ™ā§āĻ• āĻšā§Ÿ āĻ“ āĻ†āĻĒāĻ¨āĻŋ āĻ…āĻ¨āĻ˛āĻžāĻ‡āĻ¨ āĻŦāĻž āĻ…āĻĢāĻ˛āĻžāĻ‡āĻ¨ āĻ¯āĻžāĻ‡ āĻĨāĻžāĻ•ā§āĻ¨ āĻ¨āĻž āĻ•ā§‡āĻ¨ āĻ†āĻĒāĻ¨āĻžāĻ•ā§‡ āĻĒā§œāĻ¤ā§‡ āĻĻā§‡ā§ŸāĨ¤
āĻ˛ā§āĻ¯āĻžāĻĒāĻŸāĻĒ āĻ“ āĻ•āĻŽā§āĻĒāĻŋāĻ‰āĻŸāĻžāĻ°
Google Play āĻĨā§‡āĻ•ā§‡ āĻ•ā§‡āĻ¨āĻž āĻ…āĻĄāĻŋāĻ“āĻŦā§āĻ• āĻ†āĻĒāĻ¨āĻŋ āĻ•āĻŽā§āĻĒāĻŋāĻ‰āĻŸāĻžāĻ°ā§‡āĻ° āĻ“ā§Ÿā§‡āĻŦ āĻŦā§āĻ°āĻžāĻ‰āĻœāĻžāĻ°ā§‡ āĻļā§āĻ¨āĻ¤ā§‡ āĻĒāĻžāĻ°ā§‡āĻ¨āĨ¤
eReader āĻāĻŦāĻ‚ āĻ…āĻ¨ā§āĻ¯āĻžāĻ¨ā§āĻ¯ āĻĄāĻŋāĻ­āĻžāĻ‡āĻ¸
Kobo eReaders-āĻāĻ° āĻŽāĻ¤ā§‹ e-ink āĻĄāĻŋāĻ­āĻžāĻ‡āĻ¸ā§‡ āĻĒāĻĄāĻŧāĻ¤ā§‡, āĻ†āĻĒāĻ¨āĻžāĻ•ā§‡ āĻāĻ•āĻŸāĻŋ āĻĢāĻžāĻ‡āĻ˛ āĻĄāĻžāĻ‰āĻ¨āĻ˛ā§‹āĻĄ āĻ“ āĻ†āĻĒāĻ¨āĻžāĻ° āĻĄāĻŋāĻ­āĻžāĻ‡āĻ¸ā§‡ āĻŸā§āĻ°āĻžāĻ¨ā§āĻ¸āĻĢāĻžāĻ° āĻ•āĻ°āĻ¤ā§‡ āĻšāĻŦā§‡āĨ¤ āĻŦā§āĻ¯āĻŦāĻšāĻžāĻ°āĻ•āĻžāĻ°ā§€āĻ° āĻ‰āĻĻā§āĻĻā§‡āĻļā§āĻ¯ā§‡ āĻ¤ā§ˆāĻ°āĻŋ āĻ¸āĻšāĻžā§ŸāĻ¤āĻž āĻ•ā§‡āĻ¨ā§āĻĻā§āĻ°āĻ¤ā§‡ āĻĻā§‡āĻ“ā§ŸāĻž āĻ¨āĻŋāĻ°ā§āĻĻā§‡āĻļāĻžāĻŦāĻ˛ā§€ āĻ…āĻ¨ā§āĻ¸āĻ°āĻŖ āĻ•āĻ°ā§‡ āĻ¯ā§‡āĻ¸āĻŦ eReader-āĻ āĻĢāĻžāĻ‡āĻ˛ āĻĒāĻĄāĻŧāĻž āĻ¯āĻžāĻŦā§‡ āĻ¸ā§‡āĻ–āĻžāĻ¨ā§‡ āĻŸā§āĻ°āĻžāĻ¨ā§āĻ¸āĻĢāĻžāĻ° āĻ•āĻ°ā§āĻ¨āĨ¤