Ed Ayres, who has worked with some iconic environmental scientists of the past half-century, argues that technology was originally used to augment the natural strengths of humans, but has been increasingly used in ways that weaken us—shifting from useful work to the industries of distraction, entertainment, convenience, pain-relief, and sedation. Ayres advises on how at least some of us can avoid that collision. The most critical task, for those of us who want humanity to survive and thrive, is to disengage from our tech thraldom, and shift to a conscious management of our evolution in which we use technology to enhance our skills and strengths rather than erode or supplant them.
Ayres provides insightful, actionable suggestions we can use to increase our odds of survival. He asks far-seeing individuals to take on a mission that the dominant governments and institutions demonstrably cannot: the epic task of shepherding a low-profile, resilient transition to a new kind of human future.
John Harte is Professor at the University of California, Berkeley, and former director general of the Canadian Institute of Marketing. He worked in South Africa for J. Walter Thompson, the global advertising and marketing agency, and was the vice-president of marketing for General Electric.