Despite overwhelming belief among leaders in sports, business, politics, and the military, that momentum is a real, non-random occurrence and that a decisive edge can be gained through it, there has been no comprehensive effort to elucidate the shared aspects of momentum, or to bring to light what can be done to manipulate its causes and effects.
In other words: while most believe that momentum is real – nobody has articulated how teams can recognize the initial “spark” of momentum, nurture it, and ultimately shape its course.
Now, in this groundbreaking new book, bestselling author Don Yaeger and leadership expert Bernie Banks reveal the forces behind turning a moment into momentum. After conducting over 100 hours of interview with top leaders it the areas of military, business, and sports, they have developed a novel model for how momentum originates and also how it is sustained.
Don Yaeger is a 12-time New York Times bestselling author, longtime Associate Editor for Sports Illustrated, and one of the most in-demand public speakers on the corporate circuit. Throughout his writing career, he has developed a reputation as a world-class storyteller and has been invited as a guest on numerous major talk and news shows – from The Oprah Winfrey Show to Nightline and Good Morning America. In addition to writing and speaking, Yaeger is the host of the highly rated Corporate Competitor Podcast.