This book provides a theoretical and practical approach to the principles of digital persuasion, exploring everything from psychological foundations and classic influence models to the application of advanced algorithms, artificial intelligence, and persuasive design in digital platforms. With a detailed analysis, the author investigates the impact of the attention economy, social media, neuromarketing, and gamification on human behavior, revealing the strategies used by companies to capture and retain user attention.
In addition to examining ethical challenges and the risks of digital manipulation, the book presents effective methods for recognizing and defending against hidden influences, protecting privacy and autonomy in the hyperconnected era. It also discusses the role of persuasive technology in areas such as education, health, politics, and digital marketing, as well as emerging challenges with the rise of generative AI and brain-machine interfaces.
If you want to understand how technology influences decisions and how to protect yourself or apply these concepts ethically, this book is the ideal tool to navigate the digital landscape with awareness and strategy.
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Best-Selling Author, Diego Rodrigues is an International Consultant and Writer specializing in Market Intelligence, Technology and Innovation. With 42 international certifications from institutions such as IBM, Google, Microsoft, AWS, Cisco, and Boston University, Ec-Council, Palo Alto and META.
Rodrigues is an expert in Artificial Intelligence, Machine Learning, Data Science, Big Data, Blockchain, Connectivity Technologies, Ethical Hacking and Threat Intelligence.
Since 2003, Rodrigues has developed more than 200 projects for important brands in Brazil, USA and Mexico. In 2024, he consolidates himself as one of the largest new generation authors of technical books in the world, with more than 180 titles published in six languages.