Merge: The closing gap between technology and us

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Musa Creative Lab
Ebook
98
Pages
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About this ebook

The next three decades will be the

most technologically disruptive

era in human history. Advances in

artificial intelligence, combined with

radical breakthroughs in hardware,

will usher in an era that sounds like

science fiction today. Devices will

fade away, virtual environments

will emerge and super-smart AI

assistants will organize our lives

and run our businesses. In this

new world, our relationship with

technology will change forever.

We will, both virtually and

biologically, Merge together.

Based on exclusive interviews with

inspirational business leaders, worldrenowned

academics and pioneering

researchers, Merge investigates

the five stages of this extraordinary

journey. It explores the urgent

implications for marketing and reveals

exciting new opportunities for brands.

Crucially, it identifies what needs to

be done today in order to prepare

for tomorrow – a future in which

humanity and technology become

inextricably linked.

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