Alternate Reality Games: Gamification for Performance
Charles Palmer
Mar 2016 · CRC Press
Ebook
130
Pages
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About this ebook
While formal training and communication are a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. ARGs are transmedia experiences designed to generate engagement and immersive learning beyond what is achieved in forma
About the author
Charles Palmer, Harrisburg University of Science and Technology, Pennsylvania, USA
Andy Petroski, Harrisburg University of Science and Technology, Pennsylvania, USA
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