Thriving in the digital world: Successful strategies for online marketing

Name: Thriving in the digital world: Successful strategies for online marketing
Rating: 5 (1 reviews)

Bobo Mhlanga

5.0

1 review

Ebook

156

Pages

Eligible

Ratings and reviews aren’t verified Learn More

About this ebook

Thriving in the Digital World: Successful Strategies for Online Marketing" by Bobo Mhlanga is a comprehensive guidebook that equips readers with the knowledge and tools needed to excel in the ever-evolving landscape of digital marketing and e-commerce. Drawing on the authors' experiences and expertise, the book takes readers on a journey through the fundamental principles of digital marketing, e-commerce, media, and the Internet of Things.

It delves into the psychology behind consumer behaviour, providing insights into perception, motivation, emotion, learning, attitude, and social influence, and explores how businesses can leverage this understanding to create effective marketing campaigns and strategies. From personalized content to targeted advertising, brand positioning to influencer marketing, the book offers practical advice and winning strategies to help readers navigate the complexities of the digital world and achieve success in the online marketplace.

Ratings and reviews

5.0

1 review

Sphiwe Maluleka

November 24, 2023

Great read, provides insight into effective marketing strategies and how to craft winning ones👏🏽👏🏽👏🏽

About the author

Bobo Mhlanga is a Digital Media and Digital Marketing specialist who has worked and consulted on different Digital Media and Digital Marketing projects for multiple top-tier brands across different industries (Media | E-commerce | INGO | Entertainment | Education | FMCG) for over 12 years.

Bobo is popularly known for his work in the Digital Media industry and for his role as a pioneer for a magazine that broke boundaries in the South African Entertainment Industry.

He specializes in Digital campaign strategy, Lead Generation, Search engine marketing, SEO, programmatic advertising, Digital design (UI & UX) and web management, online loyalty magazines, social media advertising, email marketing, automation, Gamification campaigns, and Marketing analytics.

Bobo Mhlanga currently holds the role of Digital Specialist for an international, independent, medical humanitarian organisation that operates in over 70 countries around the world.

Rate this ebook

Tell us what you think.

Reading information

Smartphones and tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and computers

You can listen to audiobooks purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.

Report illegal content