Influencer Marketing Applications Within the Metaverse
About this ebook
Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.
About the author
Dr. Rohit Bansal is working as Associate Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He has authored & edited 18 books with renowned national & international publishers including IGI Global USA, Scrivener-Wiley Publishing, De Gruyter, Weser Books, and Scholar’s Press, Germany etc. In addition, he has published 130 research papers and chapters in journals of repute including Scopus indexed as well as edited books. He has also presented papers in 50 conferences and seminars. His area of interest includes organizational behaviour, marketing management, human resource management, sales and distribution management and entrepreneurship. He is on the editorial advisory board as a member in 110 national and international peer reviewed journals. He served as a member of advisory committee in many international conferences. He has acted as session chair in many international conferences. He has been awarded many times for contribution to academics and research.
Sikandar Ali Aqlati is an Assistant Professor with excellent educational credentials and hands-on experience in activities/event management, education, and research field. Skilled at performing quality control and managing several projects, while meeting deadlines under pressure. Creates, develops, and fine-tunes various experimental study designs. Demonstrates excellent problem-solving skills with a keen eye for details; collaborate with faculty and students across different departments to conduct interdisciplinary research. Superb facilitator thrives in making maximum use of managerial, interpersonal, communication, presentation, and persuasive abilities, to conduct training programs and organize high-end professional courses.
Aziza Chakir is a Senior Lecturer, Keynote Speaker and currently serves as a researcher professor in the university Hassan II. Her research interests include in the area of Computer Engineering, Information Systems, Digital culture, Software Engineering, Knowledge Transfer Technology, IT Governance, Cloud Computing, Suitable Development (Green IT..), Machine Learning, Big Data, Data mining. She is currently working on many projects such as "Green computing" and "Ecological frameworks". Her disciplines include Architectural Engineering Information Technology, Politics Information Systems (Business Informatics) and Artificial Intelligence Distributed Computing. Her skills and expertise fall into the fields of Risk Management, Business Intelligence, IT Governance, Corporate Governance, Information Technology, Cloud Computing, and E-Government. [Editor]
