Metacontent: The intellectual substrates for sense-making
About this ebook
Imagine possessing the ability to delve into the depths of why you make sense of existence and everything in it as you do and then act accordingly. Would you be able to move past current limitations, actual or perceived?
Could you identify new opportunities you hadn’t seen before?
Would you understand yourself, others and the world in a more comprehensive and accurate way?
In a world overflowing with information, rife with confusion and inauthenticities, and where quick fixes and superficial solutions are commonly favoured, the key to genuine comprehension and sustainable change lies deep beneath the surface. In METACONTENT, Ashkan Tashvir takes you on an insightful journey into the intricate multi-dimensional aspects of sense-making: how we interpret complex information and experiences to create meaning and navigate the world. Failing to adhere to a comprehensive sense-making process leads to further confusion, misunderstandings, suboptimal decisions, decision paralysis and missed opportunities, impacting your ability to lead a fulfilling and effective life.
Tashvir not only synthesises a range of insights from science and philosophy but also introduces a disruptive metacontent discourse that dispels the myths, explores the profound depths of sense-making and reveals the intricate layers that shape our understanding of everything from material reality to abstract ideas and manufactured constructs and institutions.
Discover the groundbreaking Nested Theory of Sense-making.
Central to this book, Tashvir reveals his Nested Theory of Sense-making for the first time. This original concept provides a structured multilayered approach for navigating life’s complexities and transforming your analysis and decision-making abilities.
METACONTENT follows Tashvir’s best-selling books BEING, HUMAN BEING and BECOMING – The Emergence of Being.
About the author
Ashkan Tashvir is a multi-disciplinary best-selling author and philosopher who has achieved significant attention for his ever-evolving body of work bridging the worlds of philosophy, business, technology and human potential. His frameworks, theories and books support individuals and organisations in comprehending and navigating complex concepts. Best known for developing The Being Framework, an ontological paradigm for leadership, performance and effectiveness adopted by thousands of leaders in over 53 countries to date, Ashkan continues to expand his work, which combines deep philosophical insights with practical guidance on the most effective ways to achieve sustainable personal growth and organisational excellence.
Having experienced intense challenges many can't fathom, Ashkan is committed to empowering others and serving humanity to help make the world a better place. Instead of being permanently scarred by life's brutality, he gained a unique perspective and learned the importance of being responsible for one’s own choices and actions.
Through his scholarly pursuits, Ashkan has developed a deep respect for and knowledge of the works of philosophers and thinkers from Eastern, Western, Persian and faith-based traditions throughout the ages. His radical analyses of contemporary and existing approaches to understanding the world, existence, how we make sense of our lives and leadership have established him as a thought-provoking and original thinker. He links philosophical principles with practical applications and emphasises uniting different viewpoints and recognising their commonalities, a unique approach that resonates with a diverse audience and has established him as a significant voice in contemporary intellectual and philosophical discourse. In recognition of his frameworks, theories, vision and overall contribution to humanity, Ashkan was awarded an honorary doctorate in Business Administration from the College de Paris in 2024.
In addition to his intellectual and philosophical pursuits, Ashkan applies his body of work across a range of real-world and current contexts with a key focus on the economy. Here, he not only builds frameworks and models but also leverages entrepreneurship and investment to address critical areas that need attention in the world. In this capacity, his work has led to the creation of Engenesis, a global platform for human transformation, and Engenesis Ventures, a venture-building organisation that leads an international portfolio of startup companies. Beyond his business, writing pursuits and studies, Ashkan enjoys spending time with his family and their much-loved dogs. He is also an avid collector, a proficient cook and musician and relishes quality time in nature.
