Eyran J. Gisches is a Senior Lecturer in Management Information Systems at the University of Arizona’s Eller College of Management, where he also received his PhD in the same discipline. His research focuses on non-cooperative decision making in operations management and topics such as transportation networks, queueing, and revenue management. His work has been published in academic journals in operations management and economics.
Vincent Mak is a Professor of Marketing and Decision Sciences at the University of Cambridge’s Judge Business School. He has previously worked as a Visiting Assistant Professor at the Hong Kong University of Science and Technology, from where he obtained his PhD in Marketing. His research explores how people and firms make strategic decisions as they interact with each other, and what economic and psychological factors influence those decisions. His research articles have appeared in journals in the fields of economics, psychology, management, and transportation research.