15 Questions About Online Advertising
Massimo Moruzzi
Jul 2015 · 15 Questions Buku 1 · Massimo Moruzzi
4,3star
66 ulasanreport
eBook
28
Halaman
family_home
Memenuhi syarat
info
reportRating dan ulasan tidak diverifikasi Pelajari Lebih Lanjut
Tentang eBook ini
#NOT a real book (Just a screed)
The real question of course is: Does Online Advertising work?
Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. For starters, this is not a single question, but three.
The right question to ask would be: for whom does Online Advertising work?
Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?
The 15 Questions:
1. Why Banner Ads?
2. What was Online Advertising supposed to be like?
3. Did it work out as advertised?
4. Why not?
5. Why are Banner Ads still around?
6. Is all this Targeting good?
7. Is this Advertising at all?
8. How big is this thing?
9. What is Programmatic?
10. Does Online Advertising work for Publishers?
11. Does it work for Advertisers?
12. Does it work for the Middlemen?
13. Is it a gigantic scam?
14. Should my company stay away from Banner Ads?
15. Is there any hope for Online Advertising?
Download it now: it's a smart 15 minutes' read.
The real question of course is: Does Online Advertising work?
Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. For starters, this is not a single question, but three.
The right question to ask would be: for whom does Online Advertising work?
Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?
The 15 Questions:
1. Why Banner Ads?
2. What was Online Advertising supposed to be like?
3. Did it work out as advertised?
4. Why not?
5. Why are Banner Ads still around?
6. Is all this Targeting good?
7. Is this Advertising at all?
8. How big is this thing?
9. What is Programmatic?
10. Does Online Advertising work for Publishers?
11. Does it work for Advertisers?
12. Does it work for the Middlemen?
13. Is it a gigantic scam?
14. Should my company stay away from Banner Ads?
15. Is there any hope for Online Advertising?
Download it now: it's a smart 15 minutes' read.
Rating dan ulasan
4,3
66 ulasan
Tentang pengarang
From the Author of What Happened To Advertising? What Would Google Do?
Beri rating eBook ini
Sampaikan pendapat Anda.
Informasi bacaan
Smartphone dan tablet
Instal aplikasi Google Play Buku untuk Android dan iPad/iPhone. Aplikasi akan disinkronkan secara otomatis dengan akun Anda dan dapat diakses secara online maupun offline di mana saja.
Laptop dan komputer
Anda dapat mendengarkan buku audio yang dibeli di Google Play menggunakan browser web komputer.
eReader dan perangkat lainnya
Untuk membaca di perangkat e-ink seperti Kobo eReaders, Anda perlu mendownload file dan mentransfernya ke perangkat Anda. Ikuti petunjuk Pusat bantuan yang mendetail untuk mentransfer file ke eReaders yang didukung.
