15 Questions About Online Advertising
Massimo Moruzzi
xul. de 2015 · 15 Questions Libro 1 · Massimo Moruzzi
4,3star
66 recensiónsreport
Libro electrónico
28
Páxinas
family_home
Apto
info
reportAs valoracións e as recensións non están verificadas Máis información
Acerca deste libro electrónico
#NOT a real book (Just a screed)
The real question of course is: Does Online Advertising work?
Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. For starters, this is not a single question, but three.
The right question to ask would be: for whom does Online Advertising work?
Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?
The 15 Questions:
1. Why Banner Ads?
2. What was Online Advertising supposed to be like?
3. Did it work out as advertised?
4. Why not?
5. Why are Banner Ads still around?
6. Is all this Targeting good?
7. Is this Advertising at all?
8. How big is this thing?
9. What is Programmatic?
10. Does Online Advertising work for Publishers?
11. Does it work for Advertisers?
12. Does it work for the Middlemen?
13. Is it a gigantic scam?
14. Should my company stay away from Banner Ads?
15. Is there any hope for Online Advertising?
Download it now: it's a smart 15 minutes' read.
The real question of course is: Does Online Advertising work?
Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. For starters, this is not a single question, but three.
The right question to ask would be: for whom does Online Advertising work?
Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?
The 15 Questions:
1. Why Banner Ads?
2. What was Online Advertising supposed to be like?
3. Did it work out as advertised?
4. Why not?
5. Why are Banner Ads still around?
6. Is all this Targeting good?
7. Is this Advertising at all?
8. How big is this thing?
9. What is Programmatic?
10. Does Online Advertising work for Publishers?
11. Does it work for Advertisers?
12. Does it work for the Middlemen?
13. Is it a gigantic scam?
14. Should my company stay away from Banner Ads?
15. Is there any hope for Online Advertising?
Download it now: it's a smart 15 minutes' read.
Valoracións e recensións
4,3
66 recensións
Acerca do autor
From the Author of What Happened To Advertising? What Would Google Do?
Valora este libro electrónico
Dános a túa opinión.
Información de lectura
Smartphones e tabletas
Instala a aplicación Google Play Libros para Android e iPad/iPhone. Sincronízase automaticamente coa túa conta e permíteche ler contido en liña ou sen conexión desde calquera lugar.
Portátiles e ordenadores de escritorio
Podes escoitar os audiolibros comprados en Google Play a través do navegador web do ordenador.
Lectores de libros electrónicos e outros dispositivos
Para ler contido en dispositivos de tinta electrónica, como os lectores de libros electrónicos Kobo, é necesario descargar un ficheiro e transferilo ao dispositivo. Sigue as instrucións detalladas do Centro de Axuda para transferir ficheiros a lectores electrónicos admitidos.
