Strengthening SME Performance Through Social Media Adoption and Usage

Contagious: Why Things Catch On

Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement

The Paradox of Choice: Why More Is Less, Revised Edition

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Optimizing Virtual Reality and Metaverse for Remote Work and Virtual Team Collaboration

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Corporate Risk Mitigation Through Socially Responsible Governance

The Basic Laws of Human Stupidity: The International Bestseller

Emerging Perspectives on Financial Well-Being

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Blockchain Technology and Applications for Digital Marketing

Doughnut Economics: The must-read book that redefines economics for a world in crisis

Powering Industry 5.0 and Sustainable Development Through Innovation

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Text Mining and Sentiment Analysis in Climate Change and Environmental Sustainability

Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

The New Digital Age: Reshaping the Future of People, Nations and Business