Summary: Trading Up: Review and Analysis of Silverstein and Fiske's Book

Summary: The Art of Pricing: Review and Analysis of Mohammed's Book

Summary: Rules for Revolutionaries: Review and Analysis of Kawasaki's Book

Summary: To Sell Is Human: Review and Analysis of Pink's Book

Summary: Customer Centric Selling: Review and Analysis of Bosworth and Holland's Book

Summary: Breakthrough Selling: Review and Analysis of Farber and Wycoff's Book

Summary: Momentum: Review and Analysis of Ricci and Volkmann's Book

Summary: What Customers Really Want: Review and Analysis of McKain's Book

Summary: The Experience Economy: Review and Analysis of Pine and Gilmore's Book

Summary: Experiential Marketing: Review and Analysis of Schmitt's Book

Summary: Free: Review and Analysis of Anderson's Book

Summary: Your Marketing Sucks: Review and Analysis of Stevens' Book

Summary: What the Customer Wants You to Know: Review and Analysis of Charan's Book

Summary: Contagious: Review and Analysis of Berger's Book

Summary: Getting More: Review and Analysis of Diamond's Book

Summary: The Art of Explanation: Review and Analysis of Lefever's Book

Summary: Think Like Your Customer: Review and Analysis of Stinnett's Book

Summary: Outside Innovation: Review and Analysis of Seybold's Book

Summary: The Deviant's Advantage: Review and Analysis of Mathews and Wacker's Book

Summary: What Were They Thinking?: Review and Analysis of McMath and Forbes' Book