Research in Consumer Behavior

Event Marketing

Contagious: Why Things Catch On

Handbook of Qualitative Research Methods in Marketing

The Paradox of Choice: Why More Is Less, Revised Edition

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Qualitative Consumer Research

Instagram Marketing: How To Grow Your Instagram Page And Gain Millions of Followers Quickly With Step-by-Step Social Media Marketing Strategies

Gifts, Romance, and Consumer Culture

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Marketization: Theory and Evidence from Emerging Economies

The Basic Laws of Human Stupidity: The International Bestseller

Handbook of the Sharing Economy

The Biggest Goldmine of Free Digital Marketing Courses Ever Created: An Incredible Free Digital Marketing Learning Experience Awaits

Trade Shows in the Globalizing Knowledge Economy

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Consumption and Spirituality

Doughnut Economics: The must-read book that redefines economics for a world in crisis

Pre-Suasion: A Revolutionary Way to Influence and Persuade