Practice-Oriented Marketing: Basics – Instruments – Case Studies

Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments

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Toolbox Digital Business: Leadership, Business Models, Technologies and Change

Next Stop Metaverse: A Quick Guide to Concepts, Uses, and Potential for Research and Practice

Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey

Digital Business Leadership: Digital Transformation, Business Model Innovation, Agile Organization, Change Management