Event Marketing

Contagious: Why Things Catch On

Marketing and Feminism: Current issues and research

Bullshit Jobs: A Theory

Research in Consumer Behavior

The Paradox of Choice: Why More Is Less, Revised Edition

Consumer Culture Theory

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Trade Shows in the Globalizing Knowledge Economy

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

The SAGE Handbook of Marketing Theory

The Basic Laws of Human Stupidity: The International Bestseller

The SAGE Handbook of Consumer Culture

The Talent Code: Greatness isn't born. It's grown

Key Concepts in Critical Management Studies

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

Doughnut Economics: The must-read book that redefines economics for a world in crisis

Pre-Suasion: A Revolutionary Way to Influence and Persuade