Qualitative Consumer Research

Marketing In and For a Sustainable Society

Review of Marketing Research

Review of Marketing Research

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

The Vulnerable Consumer: Beyond the Poor and the Elderly

The Vulnerable Consumer: Beyond the Poor and the Elderly

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Measurement in Marketing

Measurement in Marketing

Innovation and Strategy

Innovation and Strategy

Toward a Better Understanding of the Role of Value in Markets and Marketing

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Brand Meaning Management

Marketing Accountability for Marketing and Non-Marketing Outcomes

Marketing Accountability for Marketing and Non-Marketing Outcomes