Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

E-Marketing: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Contagious: Why Things Catch On

The Paradox of Choice: Why More Is Less, Revised Edition

Mobile Commerce: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Advertising and Branding: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Media Controversy: Breakthroughs in Research and Practice: Breakthroughs in Research and Practice

Global Business: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications

The Basic Laws of Human Stupidity: The International Bestseller

Social Media and Networking: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications

Doughnut Economics: The must-read book that redefines economics for a world in crisis

Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Economics: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness