Summary: Marketing 3.0: Review and Analysis of Kotler, Kartajaya and Setiawan's Book

Contagious: Why Things Catch On

Summary: Marketing Outrageously: Review and Analysis of Spoelstra's Book

Summary: Experiential Marketing: Review and Analysis of Schmitt's Book

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

Summary: The End of Marketing as We Know It: Review and Analysis of Zyman's Book

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Summary: The Discipline of Market Leaders: Review and Analysis of Treacy and Wiersema's Book

The Paradox of Choice: Why More Is Less, Revised Edition

Summary: Building Strong Brands: Review and Analysis of Aaker's Book

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Summary: Flip the Funnel: Review and Analysis of Jaffe's Book

Closing Sales is Easy: Once You Know How

Summary: Amazon.com. Get Big Fast: Review and Analysis of Spector's Book

The Basic Laws of Human Stupidity: The International Bestseller

Summary: Delivering Happiness: Review and Analysis of Hsieh's Book

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits, Edition 2

Summary: Think Like a Freak: Review and Analysis of Levitt and Dubner's Book

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible