Summary: Customer Centric Selling: Review and Analysis of Bosworth and Holland's Book

Summary: What Customers Really Want: Review and Analysis of McKain's Book

Summary: The Market Makers: Review and Analysis of Spluber's Book

Summary: Becoming a Category of One: Review and Analysis of Calloway's Book

Summary: Free: Review and Analysis of Anderson's Book

Summary: The Customer Driven Company: Review and Analysis of Whiteley's Book

Summary: Your Marketing Sucks: Review and Analysis of Stevens' Book

Summary: What the Customer Wants You to Know: Review and Analysis of Charan's Book

Summary: The Sales Acceleration Formula: Review and Analysis of Roberge's Book

Summary: Think Like Your Customer: Review and Analysis of Stinnett's Book

Summary: What Were They Thinking?: Review and Analysis of McMath and Forbes' Book

Summary: The Power of Why: Review and Analysis of Weylman's Book

Summary: Breakthrough Selling: Review and Analysis of Farber and Wycoff's Book

Summary: Momentum: Review and Analysis of Ricci and Volkmann's Book

Summary: Loyalty.Com: Review and Analysis of Newell's Book

Summary: It's a Wired, Wired World: Review and Analysis of Stauffer's Book

Summary: Think Again: Review and Analysis of Finkelstein, Whitehead and Campbell's Book

Summary: It's Not What You Say...It's What You Do: Review and Analysis of Haughton's Book

Summary: Hooked: Review and Analysis of Eyal and Hoover's Book

Summary: The Ultimate Sales Machine: Review and Analysis of Holmes' Book