Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way
Justin Champion
Oct 2019 · Gildan Media · Narrated by James Fouhey
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5 hr 38 min
Unabridged
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About this audiobook
Develop and implement an effective content strategy tailored to your business's needs
Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It's not about blindly expanding reach, it's about reaching out to the right audience. Today's marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you.
Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.
Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It's not about blindly expanding reach, it's about reaching out to the right audience. Today's marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you.
Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.
About the author
Justin Champion is a digital nomad, creating value from anywhere he can find a wireless connection. Justin has been a digital marketer since 2009, and currently serves as the Content Professor for HubSpot Academy.
James Fouhey is an actor and AudioFile Earphones Award-winning narrator living in New York City. He received classical training at Boston University and the London Academy of Music and Dramatic Arts. He has recorded more than 150 audiobooks across a variety of genres.
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