Getting Started in Small Business For Dummies: 4th Australian Edition
Veechi Curtis, MBA
Sep 2021 · Tantor Media Inc · Narrated by Brigid Lohrey
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Audiobook
6 hr 44 min
Unabridged
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About this audiobook
So, you've decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with Getting Started in Small Business For Dummies. Turn your bright idea into a real-world success and have fun while you're at it! Planning is the trick for succeeding in small business. This process needn't be daunting, especially if you can get the timing right, pick a strategy that works, and chart a sound financial course. And if your best-laid plans go sideways, there's always hope, and a practical way forward, in this book. Getting Started in Small Business For Dummies will help you decide whether small business ownership is right for you, and assess the viability of your business idea; devise a clear strategy so you can get ahead of the competition; master the marketing must-haves to build a successful brand; find that extra bit of profit with smart business decisions; and hire the right employees and build a winning team. This latest edition is fully updated to respond to Australia's rapidly changing business environment, delivering an easy-to-understand guide which will help you get your business off the ground!
About the author
Veechi Curtis, MBA, is a qualified accountant and consultant who specializes in small business finance, marketing, and technology. She is the author of several bestselling Australian and New Zealand business titles, including Small Business For Dummies, MYOB® Software For Dummies, and Bookkeeping For Dummies.
Brigid Lohrey is an experienced actress and audiobook narrator with over sixteen years' experience. A 2020 recipient of the MLC Outstanding Achievement Award for narration, Brigid has recorded titles in a variety of genres, including romance, mystery/thriller, nonfiction, and biography.
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