Get the Meeting!: An Illustrative Contact Marketing Playbook
Stu Heinecke
Jan 2020 · Tantor Media Inc · Narrated by Jonathan Yen
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Audiobook
10 hr 16 min
Unabridged
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About this audiobook
What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing-using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent-has helped professionals around the world open more doors in their careers and reach new heights of success. Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible. With more than sixty case studies and tactical examples, this new book takes you inside successful contact marketing campaigns-from strategy, through execution, to results-and forecasts the contact marketing campaigns of the future based on cutting-edge technology. In-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.
About the author
Stu Heinecke is a Wall Street Journal cartoonist, Hall-of-Fame-nominated marketer, and author. Heinecke is the host and author of the How to Get a Meeting with Anyone podcast and blog, and founder and president of Contact, a contact marketing agency, and cofounder of Cartoonists.org.
Jonathan Yen was inspired by the Golden Age of Radio, and he's carried that inspiration through to commercial work, voice acting, and stage productions. From vintage Howard Fast science fiction to naturalist Paul Rosolie's true adventures in the Amazon, Jonathan loves to tell a good story.
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