Guerilla P.R.: Waging an Effective Publicity Campaign without Going Broke
Michael Levine
Jan 1993 · Phoenix Books, Incorporated · Narrated by Michael Levine
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2 hr 58 min
Abridged
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About this audiobook
In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, Levine explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.
Using case histories, tips from his professional experience, and an all-important list of start-up contacts, Levine passes his expert advice to anyone and everyine. From a director of a free clinic to the manager of a local rock band, anyone who wants quick and effective methods to bridge the gap between the message and the public can benefit from Levine's expertise.
About the author
Michael Levine is a public relations professional who is widely regarded as one of the world' s premier branding experts. His books include Raise Your Social I.Q., A Branded World, and Broken Windows, Broken Business.
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