Friction: Passion Brands in the Age of Disruption

Jeff Rosenblum · Jordan Berg

Jul 2019 · Tantor Media Inc · Narrated by Roger Wayne

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3 hr 4 min

Unabridged

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About this audiobook

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

About the author

Jeff Rosenblum is an author, documentary filmmaker, and advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff coauthor, with Jordan Berg, of Friction.

Jordan Berg is a documentary filmmaker, founding partner of an ad agency, and coauthor, with Jeff Rosenblum, of Friction. Berg and Rosenblum also wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry's most prestigious awards.

Roger Wayne hails from small-town Minnesota. He served in the Air Force as a broadcast journalist in South Korea before obtaining his BA in communications and journalism. Roger has recorded for video games, animation, and commercials, and he loves making books come to life. You can see what he's up to at rogerwayne.com.

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