"The Creation of a Selling Organization"
Charles Miller
ian. 1927 · BEYOND BOOKS HUB · Narată de AI de Madelyn (de la Google)
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The man at the head of this branch of the business, no matter what his other qualifications, must have had actual selling experience, or he will be unable effectively to direct his agents —the men who actually sell the goods. He must himself have tramped the hard road that leads to success —perhaps weary and worried at times, but always hopeful —if he is to fill successfully the role of “guide, philosopher and friend” Lacking such experience, he will be unable to point the way for his subordinates thru the difficulties they are certain to encounter; it will be impossible for him to encourage them with recitals of his own experience that will carry them safely over the rough spots, and so he will gradually lose their respect and confidence and his organization will go to pieces...FROM THE BOOKS.
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