Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force
About this audiobook
Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.
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About the author
Byron Matthews is the Chief Executive Officer of Miller Heiman Group. Over the past twenty-three years, he has consulted for and led sales organizations for several Fortune 500 companies. His prior experiences include eleven years at Accenture and over five years at Mercer as Global Sales Leader and Global Head of the Sales Performance Practice.
Tamara Schenk is research director at CSO Insights, the research division of Miller Heiman Group. Tamara is a well-established and highly recognized voice, a sought-after speaker in the enablement world, member of the Sales Enablement Society, and a regular contributor to Top Sales World as a featured writer.
Emily Durante has been narrating audiobooks for over ten years and is also an AudioFile Earphones Award-winning audiobook director. She has been acting since the age of seven and has performed in a number of stage productions at the professional, collegiate, and regional levels.
