Backable: The surprising truth behind what makes people take a chance on you
About this audiobook
'The most successful people aren't just brilliant - they're backable' DAN PINK, bestselling author of Drive
'Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read.' REID HOFFMAN, co-founder of LinkedIn
No one makes it alone. But there's a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma . . . either you have 'it' or you don't.
After getting rejected by every investor he pitched, Suneel Gupta had a burning question: could 'it' be learned?
Drawing lessons from hundreds of the world's biggest thinkers, Suneel discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his 8-year-old daughter to clean her room.
Inside the book are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method and Pixar. Suneel used these invaluable lessons to become the New York Stock Exchange's 'New Face of Innovation'.
Backable reveals how the key to success is not charisma, connections, or even your CV, but rather your ability to persuade others to take a chance on you. This groundbreaking book will show you how.
(p)Octopus Publishing Group 2021
About the author
Suneel Gupta is on the faculty at Harvard University where he teaches students and leaders how to be 'backable'. Using the 7 steps inside the book, Suneel went from being the face of failure for the New York Times to being the 'New Face of Innovation' for the New York Stock Exchange. His ideas have drawn investors like Greylock and Google Ventures, and he has backed startups including Airbnb, Calm, and SpaceX. Suneel also serves as an emissary for Gross National Happiness between the United States and the Kingdom of Bhutan. His work has been featured in The New York Times, The Wall Street Journal, Fortune, and Vanity Fair. Website: suneelgupta.com. Instagram: @suneelgupta
Carlye Adler is an award-winning journalist and four-time New York Times bestselling co-author-collaborator. She lives in Connecticut with her husband and two daughters.
