Leapfrogging: Harness the Power of Surprise for Business Breakthroughs

· Blackstone Audio Inc. · Narrated by Richard Waterhouse
Audiobook
5 hr 43 min
Unabridged
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About this audiobook

Today’s business environment demands leapfroggers—those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products—the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Etsy come to be? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish in mediocrity? Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace uncertainty and invite surprises. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the seemingly “messy” process of achieving business breakthroughs. Listen in and leapfrog your way to success today!

About the author

Soren Kaplan has worked within large corporations, founded and advises start-ups, consults to global companies, and educates students and executives about the art and discipline of strategic thinking, innovation, and leadership for business breakthroughs. His unique ability to uncover surprises that are hidden in plain sight helps leaders shift their mind-sets to rethink and reinvent their organizations.

Marshall Goldsmith was recently recognized as the number one leadership thinker in the world at the biannual Thinkers50 ceremony sponsored by Harvard Business Review. He is the author, coauthor, or editor of more than thirty books, including the New York Times and Wall Street Journal bestsellers Mojo and What Got You Here Won’t Get You There.

Richard Waterhouse is an actor, teacher, director, and producer who is featured in the Hallmark Christmas classic Moonlight and Mistletoe and the independent feature Karl Rove, I Love You. He lives with his partner in Newbury, Vermont.

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Narrated by Richard Waterhouse