Becoming a persuasive salesperson requires the SalesMaker to win others relationally in order to persuade them financially. To be successful, it’s not enough to sell your product—you must sell yourself. Persuade is a playbook with essential information to help you connect quicker, communicate confidently, and close more sales.
If you do everything right during the sale but don’t close the sale, you will find this book invaluable. Persuade is a “closers” roadmap that will help you effectively move customers through the seven stages of the sale. Learn how to close deals with a natural ease which comes easy to people who use this system.
Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow, who share stories and case studies on how they deploy the powers of persuasion.
If your success is determined by your ability to move people to decision, you will grow in your confidence to communicate, connect, and persuade.
Scott Hogle is an author, speaker, broadcast executive, iHeartMEDIA Senior Vice President of Sales, and Founding Member of the John Maxwell Team. He has trained and coached organizational excellence domestically and internationally in corporate, educational, and nonprofit sectors, and believes that selling and leading is a calling that allows him to serve others. Scott is married with two sons and lives in Honolulu, Hawaii.
Tom Hopkins is world-renowned as The Builder of Sales Champions. His proven-effective sales strategies have helped millions of sales professionals and business owners in industries to serve more clients, make more sales and earn millions in income.Tom got his start in real estate sales when he was just 19 years of age. After an initial period of abject failure, he started learning the communication skills that within 7 years made him the #1 real estate agent in the US.His client list includes the likes of AFLAC, 24 Hour Fitness, Best Buy, State Farm Insurance, Kavo, Eli Lilly, REMAX, Primerica, and many others for whom he has customized sales training courses. Tom still takes to the public stage for training, offering two of his 2-day Sales Academies annually, as well as touring in Europe and Asia.He has authored 19 books including:How to Master the Art of Selling, Selling for Dummies, When Buyers Say No and FILL YOUR FUNNEL - Prospecting with Social Media.