Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Ryan Holiday
Dec 2023 · Profile Audio · Narrated by Ryan Holiday
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Audiobook
2 hr 17 min
Unabridged
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About this audiobook
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading
growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading
growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
About the author
Ryan Holiday is one of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life. He is the author of many bestselling books including The Obstacle is the Way; Ego is the Enemy; Stillness is the Key and The Daily Stoic. Stephen Hanselman has worked in publishing for over three decades. He received a Master's degree at Harvard Divinity School, while also studying at Harvard's philosophy department.
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