Strategy in the Digital Age: Mastering Digital Transformation
Michael Lenox
Sep 2023 · Tantor Media Inc · Narrated by Chris Monteiro
headphones
Audiobook
5 hr 26 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 32 min sample? Listen anytime, even offline.
Add
About this audiobook
Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations. Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Listeners will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.
About the author
Michael Lenox is the Tayloe Murphy Professor of Business Administration at the University of Virginia's Darden School of Business. He is the coauthor of The Decarbonization Imperative: Transforming the Global Economy by 2050 and Can Business Save the Earth: Innovating Our Way to Sustainability.
A trained traditional and voice actor who loves to read and perform, Chris Monteiro has lent his voice to television and radio ads, animated films, video games, documentaries, and dozens of audiobooks.
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
