On Marketing: The Definitive Guide for Small Business Owners
About this audiobook
In business you basically have two options... gamble on advertising roulette or aim for the marketing bull's eye.
On Marketing gives you proven strategies to win at the game of marketing. Instead of throwing 50% of your money away on advertising that isn't trackable and doesn't produce results, you'll learn how to make every dollar count, track it to the penny and multiply your ROI quickly and easily.
This isn't a book of theory. Every strategy has been tested in the real world with real businesses just like yours. The only thing standing between you and the sales, profits and income you desire is implementation. We've removed every barrier and are giving you in these few pages the most reliable, proven and easy to implement marketing strategies you'll ever see.
Inside On Marketing you'll learn:
WHAT MARKETING IS (AND ISN’T)
7 SMART IDEAS TO SUPER-CHARGE YOUR SALES
THE MARKETING AUDIT
THE KEY TO MARKET DOMINATION
THE 3 STAGES OF BUSINESS
THE ALPHABET MAZE
THE MARKETING TRIAD
THE 3 WORLDS OF BUSINESS
5 PILLARS OF BUSINESS GROWTH
2 WAYS TO SEE
THE IMPORTANCE OF CRAFTING YOUR 1 UNIQUE MESSAGE
REMOVING THE BARRIERS TO INACTION
DEVELOPING CUSTOMERS FOR LIFE
THE 1 QUESTION YOU MUST ANSWER
FULCRUM POSITIONING
THE STRATEGY OF FREE
HOW TO CREATE AN AUTOMATED SALES FORCE
and much more.
You're good at what you do. Now it's time to become good at marketing what you do.
Buy On Marketing Today—You Can Outpace Your Competition, Dominate Your Market and Attract and Retain Customers for Life.
About the author
Michael works diligently to help people know, like and trust his clients. He helps his clients position themselves magnetically to attract new customers and retain them for life.
Michael is an author, speaker, marketing strategist and business growth coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business.
Michael's book On Marketing is a must-read for everyone who wants to learn how to create a steady flow of new and repeat customers coming into their business on autopilot.
Michael knows that wealth in business is created by developing a continuous stream of New, Repeat and Referral customers.
Michael is a native of Indiana and has lived near Little Rock, AR since 2004. His business background includes real estate, automotive, radio, internet, consulting and 10 years in family ministry.
Michael is a voracious learner ... you'll always find him with a book (or 2 or 3) and an audio series going on his iPhone or iPod. But more than learning, Michael loves applying, testing and perfecting marketing concepts that help his clients achieve more.
Michael and his wife reside near Little Rock, AR with their three children. They are deeply involved in Christ Community Church.
Michael loves spending time with his family, traveling with friends and living life on the edge. You can see what Michael's up to at PaperbackExpert.com.
