Small Data, Big Disruptions: How to Spot Signals of Change and Manage Uncertainty
Martin Schwirn
Apr 2021 · Gildan Media · Narrated by Steve Menasche
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8 hr 2 min
Unabridged
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About this audiobook
An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties?
Small Data, Big Disruptions presents a tool kit to foresee coming changes:
● Understand why big data will not help you with understanding tomorrow's disruptions. The future starts with small data—first.
● Learn the proven four-step process to capture small data that help envision the future.
● See examples of how the process anticipated major disruptions.
● Implement the process in your organization and learn how to initiate meaningful actions.
This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.
Small Data, Big Disruptions presents a tool kit to foresee coming changes:
● Understand why big data will not help you with understanding tomorrow's disruptions. The future starts with small data—first.
● Learn the proven four-step process to capture small data that help envision the future.
● See examples of how the process anticipated major disruptions.
● Implement the process in your organization and learn how to initiate meaningful actions.
This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.
About the author
Martin Schwirn is a vice president at Strategic Business Insights, an SRI International spinoff. He is the director of the scanning methodology that Small Data, Big Disruptions introduces and has worked internationally with the process for more than two decades. He lives in San Francisco and works in Silicon Valley.
Steve Menasche is a conservatory-trained actor, musician, and martial artist who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has completed over 250 audiobooks and has been featured in national radio and television campaigns.
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