Managing Services: Challenges and Innovation

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· Gildan Media · ບັນຍາຍໂດຍ Anne Hancock
ປຶ້ມສຽງ
7 ຊົ່ວໂມງ 17 ນາທີ
ສະບັບເຕັມ
ມີສິດ
ບໍ່ໄດ້ຢັ້ງຢືນການຈັດອັນດັບ ແລະ ຄຳຕິຊົມ ສຶກສາເພີ່ມເຕີມ
ຕ້ອງການຕົວຢ່າງ 43 ນາທີ ບໍ? ຟັງໄດ້ທຸກເວລາ, ເຖິງແມ່ນໃນເວລາອອບລາຍຢູ່ກໍຕາມ. 
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ກ່ຽວກັບປຶ້ມອ່ານອອກສຽງ

The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners, professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualizing service by bringing together contributions from leading figures in service research, to make a timely and significant multi-disciplinary contribution to the theory and practice of service management.



The book presents a collection of contemporary perspectives on service management challenges, extending the understanding of service through exploration and critique of service organizational and managerial strategies from selected theoretical and empirical perspectives. Amongst other contributions, it reviews the importance of service to academics, professionals, and practitioners; evaluates selected aspects of the practice of service management, and investigates the challenges inherent in managing services; reviews the nature, direction, and applicability of selected theoretical dimensions which inform the understanding of service management; and assesses the opportunities for theory building, to further support understanding of the complexities of service management and its impact on organisations and wider society.

ກ່ຽວກັບຜູ້ຂຽນ

Professor Kathryn Haynes holds the Northern Society Chair in Accounting at Newcastle University Business School, U.K. Kathryn is a Chartered Accountant and Fellow of the Institute of Chartered Accountants in England and Wales (ICAEW). Irena Grugulis is the Professor of Work and Skills at Leeds University Business School, an ESRC/AIM Services Fellow and an associate fellow of SKOPE. Her principal research interests are in the area of skills. She is the Joint Editor in Chief of Work, Employment and Society. AudioFile Earphones Award winner Anne Hancock began her career with the Library of Congress's National Library Service (NLS) Talking Books Program, where she has narrated more than 300 audiobooks in a variety of genres.

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