Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media
Kate Fleming · Justin Blaney, D.M.
Dec 2020 · Gildan Media · Narrated by Roger Wayne
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6 hr 48 min
Unabridged
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About this audiobook
Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.
Will Post for Profit unpacks the critical components that are necessary to successfully navigate today's complex digital world, in an easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid.
Whether just starting out or a well-seasoned social guru, Will Post for Profit will leave listeners with the necessary tools to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Will Post for Profit unpacks the critical components that are necessary to successfully navigate today's complex digital world, in an easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid.
Whether just starting out or a well-seasoned social guru, Will Post for Profit will leave listeners with the necessary tools to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
About the author
Justin Blaney, DM, is the #1 bestselling author of fifteen books. Justin has been using, writing, and speaking about social media since 2006. His course on influencer marketing at University of Washington Foster School of Business is believed to be the first on the topic.
Kate Fleming is a technical marketing specialist and has spent the greater part of the last decade working as a digital analytics engineer specializing in data design and implementation. She is the author of The Skincare Diary Volume I, a self-help skincare book, and is the creator of the TSKD product line.
Roger Wayne hails from small-town Minnesota. He served in the Air Force as a broadcast journalist in South Korea before obtaining his BA in communications and journalism. Roger has recorded for video games, animation, and commercials, and he loves making books come to life. You can see what he's up to at rogerwayne.com.
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